WWE is looking to expand on its content for storylines in the future, now by including LGBT (lesbian, gay, bisexual, and transgender) stories.
Stephanie McMahon, CBO of WWE and daughter of chairman Vince McMahon, told NBC that WWE wants to keep their storytelling inclusive and “when it makes sense … absolutely we will integrate LGBT storylines into our programming.”
“Throughout my life I have grown up knowing gay [WWE] superstars and executives,” McMahon said. “It’s always been accepted, but now it’s about getting that message out there.”
McMahon said there are no immediate plans in the chamber, but thinks an opportunity will come forth in the near future.
WWE partnered with GLAAD (Gay and Lesbian Alliance Against Defamation) to help advocate and educate sensitivity for the WWE writing staff.
“We’ve had GLAAD come in and speak to our entire writing team and give a whole tutorial on sensitivities, the right words, the wrong words, why those words matter,” McMahon said. “In terms of any issues that require a degree of sensitivity in terms of how they’re being handled, we are always going to incorporate our partners, like GLAAD, to help us tell those stories the right way, because we do want to be sensitive to our audience, we want to be sensitive to the community and we want to make sure that we’re telling the right messages in the right way.”
McMahon also highlighted professional wrestling legend and longtime WWE creative consultant Pat Patterson and his new book, “Accepted.”
“It’s about his life as a gay wrestler and how from the beginning of his career he had to hide that,” McMahon explained “He first came out … on a show on WWE Network called ‘Legends’ House.’ It was a reality show with a bunch of our legends, and he had such a positive response. It was so warm and supportive that he then decided to tell his story.”