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Demon Balor poses issues from a booking standpoint


After Finn Balor cut his promo on Monday Night Raw, the assumption that Demon Balor would make his debut at SummerSlam has grown to near-factual levels. While we will unlikely know if face-painted Finn will debut at the summer’s biggest event until the actual show, it hasn’t stopped the social media savvy from booking the former NXT star as the first ever WWE Universal Champion.

For good reason, too. After all, Demon Balor never loses. Save for that one time in NXT, which was essentially his swansong, the rule of thumb on him when wearing paint is this: He might as well be the Undertaker at Wrestlemania.

So, of course people are going to feel as though he’s going to end the summer as the champion. I mean, Demon Balor is the gosh slam Undertaker. And, honestly, it is a truly great gimmick to have, as Balor is essentially two different characters in one.

However, it does come with its flaws.

The most obvious of which is if Demon Balor isn’t allowed to lose, how many times per year can he grace WWE programming? Furthermore, since the idea has always been that Balor only wears the paint for “big” matches, if he wears the paint to capture the title, but not in a subsequent loss down the road, does that make the match he lost the title in not big?

Also, what’s a “big” match and how long until non-Demon Balor crowds boo normal Balor for not coming out all painted up?

There are clear workarounds with some of these issues. Demon Balor can be a once — if not less — a year presence. A random shock-and-awe surprise for the WWE Universe. Introduce him in all his glory at this year’s SummerSlam, then don’t let the world see Balor again in paint for another 16 months or so.

While that takes some of the fun out of it, that move certainly keeps the allure in Demon Balor alive.

Plus, well, it will be really logistically difficult to pull of Demon Balor never losing. Even if he were to only appear four or five times a year, if we knew he can’t lose in the paint, wouldn’t we quickly grow tired of it? Well, at least until ALL of the WWE Universe gets hip to the idea of Demon Balor being tiny Undertaker that is.

But wait, there’s more!

Because the WWE is, well, the WWE, Vince McMahon and crew can be silly enough to book painted Finn to LOSE at SummerSlam. If that ends up being the case, we might as well pack up Balor’s paint forever, pair it with that congealed paint from Canton, and ship it right to the moon.

For real, though — if a debuting Demon Balor loses, what’s the appeal moving forward? There would be none. That aura would be gone before most of the casual wrestling universe even knew it was already there to begin with.

It is worth noting that I’d still advocate for Demon Balor to be a thing. I’m sure the WWE wants it too, as they’d have one person moving two different types of merchandise at the same time. I’m pointing to some concerns we should all have as we enter the presumed Demon Balor era in a few short weeks.

The good news is that we have already reached the point in enjoying Finn Balor so much (at least some of us) that we are already taking preemptive strikes to prevent the ruining of Demon Balor — which, using past history, would have been like people trying to protect the Undertaker’s WrestleMania streak in 1994. A thing, if you think about it, that would be rather odd.

All of that being said, there is still the outside chance that Balor enters SummerSlam as normal Finn. No paint. No gimmick. Just a man and his leather jacket. But if he’s wearing that paint, lookout — we are going to have a very upset and confused Ric Flair on our hands.

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